Amazon PPC Case Study
From Broad Targeting to Scalable Revenue Growth
The Challenge
The brand was generating significant click volume, but broad targeting and inefficient keyword selection were limiting the quality of traffic and holding back conversions.
A large portion of the advertising strategy was attracting traffic that was not converting efficiently. At the same time, valuable search terms were not being targeted with enough precision, making it difficult to scale sales while maintaining healthy advertising efficiency.
The main objective was to refine the targeting strategy, improve keyword quality, reduce inefficient traffic, and create a scalable PPC structure focused on driving more conversions and revenue.
Our Approach
1. Targeting Refinement
Broad and inefficient targeting was reviewed and refined to reduce low-quality traffic and focus advertising on more relevant customer searches.
2. Keyword Optimization
Search-term performance was analyzed to identify high-value keywords, eliminate inefficient targets, and prioritize terms with stronger conversion potential.
3. Bid & Budget Optimization
Bids and budgets were continuously adjusted according to campaign performance, allowing stronger-performing campaigns to receive more focused investment while controlling unnecessary spend.
4. Conversion-Focused Scaling
Campaigns generating stronger sales and conversion performance were progressively scaled, creating a more efficient path to higher PPC-driven revenue.
Results
Within 90 days, the account achieved substantial revenue growth while significantly improving advertising efficiency.
| Metric | Before | After | Improvement |
| Total Revenue | $16,280 | $276,760 | +1,600% |
| ACoS | 44.2% | 24.6% | ↓ 19.6 pts |
| ROAS | 2.26× | 4.07× | +80% |
| PPC Orders | 386 | 6,562 | +1,600% |
| Timeframe | — | 90 Days | — |
The Impact
The biggest win was not simply generating more clicks—it was turning advertising traffic into substantially more sales while improving overall PPC efficiency.
Revenue increased from $16,280 to $276,760, representing +1,600% growth within the 90-day period.
At the same time, ACoS improved from 44.2% to 24.6%, meaning the account was able to scale revenue while bringing advertising costs down relative to sales.
ROAS also increased from 2.26× to 4.07×, demonstrating a significant improvement in the return generated from advertising spend.
PPC orders increased from 386 to 6,562, representing +1,600% growth and showing that the refined targeting strategy was generating substantially more converting traffic.
Key Win
More Conversions. Higher Revenue. Better Ad Efficiency.
In just 90 days, the brand moved from broad targeting and inefficient traffic to a much more focused PPC strategy capable of driving significant sales growth.