Amazon PPC Case Study
From Low Keyword Visibility to Stronger Organic Growth
The Challenge
High-intent keywords had low visibility, while excessive spending on generic search terms was limiting the brand’s ability to achieve profitable growth.
The account was attracting traffic through broad and generic search terms, but valuable high-intent keywords were not receiving enough visibility. This created an inefficient balance between paid traffic and organic performance, making it difficult to increase conversions while maintaining advertising efficiency.
The main objective was to improve visibility for high-intent keywords, reduce inefficient spending on generic terms, and build a more focused PPC strategy that could support both paid sales and stronger organic performance.
Our Approach
We implemented a structured Amazon PPC strategy focused on four key areas:
1. High-Intent Keyword Targeting
High-value and high-intent search terms were identified and prioritized to improve visibility where customers were more likely to convert.
2. Generic Keyword Optimization
Generic search terms were carefully analyzed to identify inefficient spending. Underperforming targets were reduced while stronger opportunities received greater focus.
3. Campaign & Bid Optimization
Campaign structures, bids, and budgets were continuously optimized based on keyword and conversion performance, helping improve efficiency while maintaining opportunities for growth.
4. Organic Visibility Support
PPC performance data was used to identify commercially valuable keywords and strengthen their visibility, helping paid advertising contribute to broader organic sales growth.
Results
Within 80 days, the account achieved substantial growth across revenue, organic sales, and conversion performance.
| Metric | Before | After | Improvement |
|---|---|---|---|
| Total Revenue | $21,600 | $216,000 | +900% |
| ACoS | 36.7% | 23.8% | ↓ 12.9 pts |
| Organic Sales | $12,240 | $108,500 | +787% |
| Conversion Rate | 9.8% | 14.6% | ↑ 4.8 pts |
| Timeframe | — | 80 Days | — |
The Impact
The biggest win was not simply increasing PPC sales—it was using PPC improvements to support stronger overall account performance and organic visibility.
Revenue increased from $21,600 to $216,000, representing +900% growth within the 80-day period.
At the same time, ACoS improved from 36.7% to 23.8%, allowing the account to generate significantly more revenue while operating with greater advertising efficiency.
Organic sales also increased substantially, growing from $12,240 to $108,500, representing +787% growth. This demonstrated that improvements in keyword targeting and PPC performance were supporting stronger organic sales alongside paid growth.
The conversion rate improved from 9.8% to 14.6%, indicating that the refined targeting strategy was helping bring more relevant, purchase-ready traffic to the account.
Key Win
Stronger Visibility. Higher Conversions. Better Organic Growth.
In just 80 days, the brand moved from low visibility on high-intent keywords and inefficient generic spending to a significantly stronger growth position.110.4% revenue growth with organic revenue increasing by more than 2×.
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